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Volumn 19, Issue 1, 1997, Pages 4-13

Marketing the marketing major

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EID: 11044238525     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539701900102     Document Type: Article
Times cited : (24)

References (26)
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  • 6
    • 27844559093 scopus 로고
    • Recruiting and Retaining the Best and Brightest in Today's Economic Market
    • February
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  • 8
    • 79959246159 scopus 로고
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  • 9
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    • Colleges Are Depriving Students of a Connected View of Scholarship
    • February
    • Graff, G. (1991). "Colleges Are Depriving Students of a Connected View of Scholarship."Chronicle of Higher Education, 13 February,.
    • (1991) Chronicle of Higher Education , Issue.13
    • Graff, G.1
  • 14
    • 0041714260 scopus 로고
    • Educational and Occupational Choices: A Synthesis of Literature from Sociology and Psychology
    • Levine, A. (1976). "Educational and Occupational Choices: A Synthesis of Literature from Sociology and Psychology."Journal of Consumer Research, 2: 276-289.
    • (1976) Journal of Consumer Research , vol.2 , pp. 276-289
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  • 16
    • 79959208245 scopus 로고
    • Towards a Sociological Theory of Occupational Choice
    • In, edited by W.M. Williams., London: George Allen and Lundwin
    • Musgrave, P.W. (1974). "Towards a Sociological Theory of Occupational Choice." In Occupational Choice, edited by W.M. Williams. London: George Allen and Lundwin, pp. 97-110.
    • (1974) Occupational Choice , pp. 97-110
    • Musgrave, P.W.1
  • 18
    • 0010919198 scopus 로고
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    • January
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  • 19
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    • An Empirical Analysis of Career Choice Factors among Accountants, Attorneys, Engineers, and Physicians
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    • Paolillo, J.P.1    Estes, R.W.2
  • 21
    • 36148978343 scopus 로고    scopus 로고
    • Unpublished report, Fullerton: School of Communications, California State University
    • Pullen, Rick (1996). "Enrollment Patterns among Communication Majors." Unpublished report. Fullerton: School of Communications, California State University.
    • (1996) Enrollment Patterns among Communication Majors.
    • Pullen, R.1
  • 22
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    • The Entry into Employment: An Approach towards the General Theory
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  • 23
    • 79959247926 scopus 로고
    • Strategic Issues Committee, Special report. May, St. Louis, MO: American Assembly of Collegiate Schools of Business
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  • 24
    • 79959212232 scopus 로고
    • The Ethnocentric Perspective of Marketing Students and Faculty towards Business Majors
    • Tom, Gail, Devin O'Grady, and Stoakley Swanson (1995). "The Ethnocentric Perspective of Marketing Students and Faculty towards Business Majors."Marketing Education Review, Summer: 19-24.
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    • Tom, G.1    O'Grady, D.2    Swanson, S.3
  • 25
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    • Accounting Student Quality
    • September
    • Usry, Milton F. (1987). "Accounting Student Quality."CPA Journal, September: 16-17.
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