Towards a paradigm shift in marketing? an examination of current marketing practices

Journal of Marketing Management

Volumn 13, Issue 5, 1997, Pages 383-406

  Brodie, Roderick J ^a   Coviello, Nicole E ^b   Brookes, Richard W ^a   Little, Victoria ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85024239775     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1997.9964481     Document Type: Article

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