Trust and commitment influences on customer retention: Insights from business-to-business services

Journal of Business Research

Volumn 58, Issue 2 SPEC.ISS., 2005, Pages 126-140

  Gounaris, Spiros P ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Behavioral intentions; Bonding; Commitment; Industrial services quality; Relationship marketing; Trust

Indexed keywords

EID: 13844264304     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(03)00122-X     Document Type: Article

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