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Journal of Marketing Education
Volumn 20, Issue 1, 1998, Pages 16-23
Marketing the business school: An exploratory investigation
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EID: 33846980622     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539802000103     Document Type: Article
Times cited : (19)
References (9)
  • 1
    • 0040988877 scopus 로고
    • The coming metamorphosis of American business schools
    • Fall/winter
    • Boyd, David, and Jay Halfond. 1993. The coming metamorphosis of American business schools. College and University, Fall/winter, 4-10.
    • (1993) College and University , pp. 4-10
    • Boyd, D.1    Jay, H.2
  • 2
    • 11044225136 scopus 로고
    • Improving marketing education in the 1990s: A faculty retrospective and perspective view
    • Ferrell, O. C. 1995. Improving marketing education in the 1990s: A faculty retrospective and perspective view. Marketing Education Review5 (3):1-6.
    • (1995) Marketing Education Review , vol.5 , Issue.3 , pp. 1-6
    • Ferrell, O.C.1
  • 3
    • 79959260801 scopus 로고    scopus 로고
    • Is On-line on Top for More MBAS?
    • 6
    • "Is On-line on Top for More MBAS?" The MBA Newsletter. 1996. Vol. 5, No. 6,1,6,.
    • (1996) The MBA Newsletter , vol.5 , Issue.1-6
  • 5
    • 84993748470 scopus 로고    scopus 로고
    • Developing and managing a mission statement: A study of marketing departments
    • McDermott, Dennis, David Urban, and Richard O'Hallaron. 1996. Developing and managing a mission statement: A study of marketing departments. Journal of Marketing Education5 (3):5-16.
    • (1996) Journal of Marketing Education , vol.5 , Issue.3 , pp. 5-16
    • McDermott, D.1    David, U.2    O'Hallaron, R.3
  • 6
    • 3142597903 scopus 로고
    • Is marketing good for higher education?
    • winter
    • Neustadt, Mark S. 1994. Is marketing good for higher education?College Admission124 (winter): 17-22.
    • (1994) College Admission , vol.124 , pp. 17-22
    • Neustadt, M.S.1
  • 7
    • 57249085951 scopus 로고
    • The school as brand: Marketing Northwestern
    • Schwartz, Judith. 1993. The school as brand: Marketing Northwestern. Brandweek34 (45):28-30.
    • (1993) Brandweek , vol.34 , Issue.45 , pp. 28-30
    • Schwartz, J.1
  • 8
    • 33750187392 scopus 로고
    • Image is everything
    • Winter
    • Sevier, Robert. 1994. Image is everything. College and University, Winter, 60-75.
    • (1994) College and University , pp. 60-75
    • Sevier, R.1
  • 9
    • 79959189928 scopus 로고
    • Market research-The first step in your marketing program
    • Fall
    • Walters, James. 1994. Market research-The first step in your marketing program. College and University, Fall, 4-13.
    • (1994) College and University , pp. 4-13
    • Walters, J.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.