Management of the Organizational Image: A Method for Organizational Image Configuration

Corporate Reputation Review

Volumn 7, Issue 1, 2004, Pages 37-53

  Schuler, Maria ^a  

^a FEDERAL UNIVERSITY OF RIO GRANDE DO SUL   (Brazil)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33846985778     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540210     Document Type: Article

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