The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior

Journal of Travel and Tourism Marketing

Volumn 36, Issue 1, 2019, Pages 29-42

  Chua, Bee Lia ^a   Kim, Hyeon Cheol ^b   Lee, Sanghyeop ^c   Han, Heesup ^d  

^a UNIVERSITY PUTRA MALAYSIA   (Malaysia)

^b Chung Ang University   (South Korea)

^c Youngsan University   (South Korea)

^d Sejong University   (South Korea)

Author keywords

behavioral intentions; Brand personality; perceived value; self congruity; sensory experience; sky lounge

Indexed keywords

EID: 85050534057     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2018.1488650     Document Type: Article

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