Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning

Journal of Business Research

Volumn 61, Issue 3, 2008, Pages 225-232

  Lim, Elison Ai Ching ^a   Ang, Swee Hoon ^b  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Cultural conditioning; Hedonic consumption; Utilitarian consumption

Indexed keywords

EID: 38649092455     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.06.004     Document Type: Article

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