The effects of cognitive, affective, and sensory attributes on hotel choice

International Journal of Hospitality Management

Volumn 35, Issue , 2013, Pages 246-257

  Kim, Dohee ^a   Perdue, Richard R ^b  

^a Hallym University   (South Korea)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Bayesian D optimal design; Experiential marketing; Hotel choice; Random parameter logit modeling

Indexed keywords

EID: 84880691166     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.05.012     Document Type: Article

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