The antecedents and consequences of golf tournament spectators’ memorable brand experiences

Journal of Destination Marketing and Management

Volumn 9, Issue , 2018, Pages 1-11

  Hwang, Jinsoo ^a   Lee, Kwang Woo ^b  

^a Sejong University   (South Korea)

^b Daegu University   (South Korea)

Author keywords

Brand attachment; Core products; Memorable brand experience; Peripheral services; PGA LPGA

Indexed keywords

EID: 85037035449     PISSN: 2212571X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jdmm.2017.09.001     Document Type: Article

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