Modeling utilitarian-hedonic dual mediation (UHDM) in the purchase and use of games

Internet Research

Volumn 23, Issue 2, 2013, Pages 229-256

  Davis, Robert ^a   Lang, Bodo ^b   Gautam, Neil ^a  

^a UNITEC INSTITUTE OF TECHNOLOGY   (New Zealand)

^b UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

Author keywords

CFA; Consumer behaviour; Consumers; Games; Purchase; SEM; Usage; Utilitarian hedonic dual mediation model (UHDM)

Indexed keywords

EID: 84875631011     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241311313330     Document Type: Article

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