The interactive effect of Gestalt situations and arousal seeking tendency on customers' emotional responses: Matching color and music to specific servicescapes

Journal of Services Marketing

Volumn 24, Issue 4, 2010, Pages 294-304

  Lin, Ingrid Y ^a  

^a UNIVERSITY OF HAWAII   (United States)

Author keywords

Customers; Gestalt psychology; Music

Indexed keywords

EID: 77954405388     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041011053006     Document Type: Article

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