Efficient or enjoyable? Consumer values of eating-out and fast food restaurant consumption in Korea

International Journal of Hospitality Management

Volumn 23, Issue 1, 2004, Pages 87-94

  Park, Cheol ^a  

^a Korea University   (South Korea)

Author keywords

Consumer values; Fast food restaurant; Hedonic consumption; Korea; Restaurant attribute; Restaurant buying behavior

Indexed keywords

EID: 1142303134     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2003.08.001     Document Type: Article

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