Key factors driving customers' word-of-mouth intentions in full-service restaurants: The moderating role of switching costs

Cornell Hospitality Quarterly

Volumn 53, Issue 2, 2012, Pages 96-109

  Han, Heesup ^a   Ryu, Kisang ^b  

^a Dong A University   (South Korea)

^b Sejong University   (South Korea)

Author keywords

commitment; monetary and nonmonetary switching costs; satisfaction; service encounter performance; trust; word of mouth intentions

Indexed keywords

EID: 84859899019     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965511433599     Document Type: Article

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