Airbnb: Online targeted advertising, sense of power, and consumer decisions

International Journal of Hospitality Management

Volumn 60, Issue , 2017, Pages 33-41

  Liu, Stephanie Q ^a   Mattila, Anna S ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Airbnb; Consumer behavior; Experimental design; Online advertising; Power

Indexed keywords

EID: 84989885418     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2016.09.012     Document Type: Article

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