To be or not to be unique? the effect of social exclusion on consumer choice

Journal of Consumer Research

Volumn 40, Issue 6, 2014, Pages 1109-1122

  Wan, Echo Wen ^a   Xu, Jing ^b   Ding, Ying ^c  

^a UNIVERSITY OF HONG KONG   (Hong Kong)

^b Peking University   (China)

^c Renmin Business School   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84897714094     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/674197     Document Type: Article

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