Identifiable but not identical: Combining social identity and uniqueness motives in choice

Journal of Consumer Research

Volumn 39, Issue 3, 2012, Pages 561-573

  Chan, Cindy ^a   Berger, Jonah ^a   van Boven, Leaf ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84867031540     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/664804     Document Type: Article

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