Power and consumer behavior: How power shapes who and what consumers value

Journal of Consumer Psychology

Volumn 22, Issue 3, 2012, Pages 352-368

  Rucker, Derek D ^a   Galinsky, Adam D ^a   Dubois, David ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b HEC PARIS   (France)

Author keywords

Agentic orientation; Communal orientation; Power; Social hierarchy; Value

Indexed keywords

EID: 84863099619     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.06.001     Document Type: Review

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