"I" seek pleasures and "we" avoid pains: The role of self-regulatory goals in information processing and persuasion

Journal of Consumer Research

Volumn 28, Issue 1, 2001, Pages 33-49

  Aaker, Jennifer L ^a   Lee, Angela Y ^b  

^a STANFORD UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035540366     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/321946     Document Type: Article

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