Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness

Journal of Retailing

Volumn 91, Issue 1, 2015, Pages 34-49

  Aguirre, Elizabeth ^a   Mahr, Dominik ^a   Grewal, Dhruv ^b   de Ruyter, Ko ^a   Wetzels, Martin ^a  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b BABSON COLLEGE   (United States)

Author keywords

Information collection; Personalization paradox; Psychological ownership; Trust building strategies; Vulnerability

Indexed keywords

EID: 84921753510     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2014.09.005     Document Type: Article

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