Getting too personal: Reactance to highly personalized email solicitations

Marketing Letters

Volumn 19, Issue 1, 2008, Pages 39-50

  White, Tiffany Barnett ^a   Zahay, Debra L ^b   Thorbjørnsen, Helge ^c   Shavitt, Sharon ^d  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b NORTHERN ILLINOIS UNIVERSITY   (United States)

^c NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

^d UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Consumers; Email; Personalization; Reactance; Relationships

Indexed keywords

EID: 37749044520     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-007-9027-9     Document Type: Article

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