The economics of advertising and privacy

International Journal of Industrial Organization

Volumn 30, Issue 3, 2012, Pages 326-329

  Tucker, Catherine E ^a,b  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b NATIONAL BUREAU OF ECONOMIC RESEARCH   (United States)

Author keywords

Online advertising; Privacy; Targeting

Indexed keywords

EMPIRICAL RESEARCH; INFORMATIVENESS; ONLINE ADVERTISING; PERSONAL INFORMATION; PRIVACY INTRUSION; TARGETING;

COMMERCE; DATA PRIVACY;

MARKETING;

EID: 84861093821     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijindorg.2011.11.004     Document Type: Article

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