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Volumn 19, Issue 2, 2016, Pages 224-238

The Impact of Power on Service Customers’ Willingness to Post Online Reviews

Author keywords

eWOM; experience congruity; online reviews; self enhancement motivation; sense of power

Indexed keywords


EID: 84962745036     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670516630623     Document Type: Article
Times cited : (86)

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