The Effects of Other Customers’ Dress Style on Customers’ Approach Behaviors: The Moderating Role of Sense of Power

Cornell Hospitality Quarterly

Volumn 57, Issue 2, 2016, Pages 211-218

  Choi, Choongbeom ^a   Mattila, Anna S ^b  

^a UNIVERSITY OF NEVADA   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

dress formality; moderated mediation model; perceptions of other customers

Indexed keywords

EID: 84966930074     PISSN: 19389655     EISSN: 19389663     Source Type: Journal    
DOI: 10.1177/1938965515619228     Document Type: Article

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