Brand Attachment, Tour Leader Attachment, and Behavioral Intentions of Tourists

Journal of Hospitality and Tourism Research

Volumn 42, Issue 3, 2018, Pages 365-391

  Yen, Chang Hua ^a   Chen, Chien Yu ^b   Cheng, Jui Chang ^a   Teng, Hsiu Yu ^c  

^a NATIONAL TAICHUNG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b CHIHLEE INSTITUTE OF TECHNOLOGY   (Taiwan)

^c NATIONAL CHIAYI UNIVERSITY   (Taiwan)

Author keywords

behavioral intentions; brand attachment; tour leader attachment; travel decision

Indexed keywords

EID: 84962763620     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348015584438     Document Type: Article

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