The role of attachment in building consumer-brand relationships: An empirical investigation in the utilitarian consumption context

Journal of Product and Brand Management

Volumn 20, Issue 1, 2011, Pages 37-47

  Belaid, Samy ^a   Behi, Azza Temessek ^b  

^a NIMEC Université Le Havre Normandie   (France)

^b UNIVERSITY OF CARTHAGE   (Tunisia)

Author keywords

Brand loyalty; Brands; Linear structure equation modelling; Utilitarianism

Indexed keywords

EID: 79952335984     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421111108003     Document Type: Article

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