Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

Psychology and Marketing

Volumn 29, Issue 6, 2012, Pages 445-457

  Jahn, Steffen ^a   Gaus, Hansjoerg ^b   Kiessling, Tina ^a  

^a CHEMNITZ UNIVERSITY OF TECHNOLOGY   (Germany)

^b SAARLAND UNIVERSITY   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84860535590     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20533     Document Type: Article

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