Attachment-aversion (AA) model of customer-brand relationships

Journal of Consumer Psychology

Volumn 23, Issue 2, 2013, Pages 229-248

  Park, C Whan ^a   Eisingerich, Andreas B ^b   Park, Jason Whan ^c  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b IMPERIAL COLLEGE LONDON   (United Kingdom)

^c UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Anti brand behaviors; Attachment; Aversion; Customer brand relationships; Pro brand behaviors

Indexed keywords

EID: 84875106253     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2013.01.002     Document Type: Article

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