Female tour leaders as advertising endorsers

Service Industries Journal

Volumn 28, Issue 9, 2008, Pages 1265-1275

  Lin, Chin Tsai ^a   Wang, Kuo Ching ^b   Chen, Wen Yu ^a  

^a MING CHUAN UNIVERSITY   (Taiwan)

^b NATIONAL CHIAYI UNIVERSITY   (Taiwan)

Author keywords

Endorser advertising; Front line employee; Gender; Group package tour

Indexed keywords

ADVERTISING; SEX-RELATED DIFFERENCE; TOURISM MARKET; WOMENS STATUS;

ASIA; EURASIA; FAR EAST; JAPAN; KOREA; SOUTH KOREA; TAIWAN;

EID: 57549090392     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060802230239     Document Type: Article

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