Investigating the Role of Trust and Gender in Online Tourism Shopping in South Korea

Journal of Hospitality and Tourism Research

Volumn 37, Issue 3, 2013, Pages 377-401

  Kim, Myung Ja ^a   Lee, Choong Ki ^a   Chung, Namho ^a  

^a Kyung Hee University   (South Korea)

Author keywords

gender; online tourism shopping; repurchase intention; transaction cost theory; trust

Indexed keywords

EID: 84879826653     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348012436377     Document Type: Article

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