Consumers' emotional bonds with foreign countries: Does consumer affinity affect behavioral intentions?

Journal of International Marketing

Volumn 19, Issue 2, 2011, Pages 45-72

  Oberecker, Eva M ^a   Diamantopoulos, Adamantios ^a  

^a UNIVERSITY OF VIENNA   (Austria)

Author keywords

Behavioral intentions; Consumer affinity; Consumer ethnocentrism; Country image

Indexed keywords

EID: 79959730295     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.19.2.45     Document Type: Article

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