Exploring the boundaries of nostalgic advertising effects: A consideration of childhood brand exposure and attachment on consumers responses to nostalgia-themed advertisements

Journal of Advertising

Volumn 43, Issue 1, 2014, Pages 73-84

  Muehling, Darrel D ^a,c   Sprott, David E ^a,c   Sultan, Abdullah J ^b  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b KUWAIT UNIVERSITY   (Kuwait)

^c WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84893950484     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2013.815110     Document Type: Article

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