Do suppliers benefit from collaborative relationships with large retailers? An empirical investigation of efficient consumer response adoption

Journal of Marketing

Volumn 69, Issue 3, 2005, Pages 80-94

  Corsten, Daniel ^a   Kumar, Nirmalya ^b,c,d  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b Department of Marketing ^*

^c Centre for Marketing

^d LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22544452728     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.69.3.80.66360     Document Type: Article

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