Antecedents of emotional attachment to brands

Journal of Business Research

Volumn 64, Issue 10, 2011, Pages 1052-1059

  Grisaffe, Douglas B ^a   Nguyen, Hieu P ^b  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Affective loyalty; Brand loyalty; Emotional attachment; Repurchase

Indexed keywords

EID: 79959923505     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.11.002     Document Type: Article

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