Store-evoked affect, personalities, and consumer emotional attachments to brands

Journal of Business Research

Volumn 63, Issue 11, 2010, Pages 1202-1208

  Orth, Ulrich R ^a   Limon, Yonca ^a   Rose, Gregory ^b  

^a UNIVERSITY OF KIEL   (Germany)

^b University of Washington Tacoma   (United States)

Author keywords

Arousal; Big Five; Brand personality; Pleasure; Satisfaction

Indexed keywords

EID: 77955940222     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.10.018     Document Type: Article

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