Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

Journal of Vacation Marketing

Volumn 22, Issue 2, 2016, Pages 111-128

  Alnawas, Ibrahim ^a   Altarifi, Shadi ^a  

^a UNIVERSITY OF PETRA   (Jordan)

Author keywords

Brand identification; brand identity; brand loyalty; brand lifestyle congruency; Sternberg s (1987) love theory

Indexed keywords

EID: 84962693959     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766715604663     Document Type: Article

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