Two studies of consequences and actionable antecedents of brand love

Journal of Brand Management

Volumn 17, Issue 7, 2010, Pages 504-518

  Bergkvist, Lars ^a   Bech Larsen, Tino ^b  

^a STOCKHOLM UNIVERSITY   (Sweden)

^b AARHUS SCHOOL OF BUSINESS   (Denmark)

Author keywords

active engagement; brand identifi cation; brand love; brand loyalty; Partial Least Squares; sense of community

Indexed keywords

EID: 77954962273     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2010.6     Document Type: Article

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