Corporate identity and consumer marketing: A process model and research agenda

Journal of Marketing Communications

Volumn 15, Issue 1, 2009, Pages 1-16

  He, Hong Wei ^a   Mukherjee, Avinandan ^b  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

^b MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Consumer marketing; Corporate identity (CI); Process model; Research agenda

Indexed keywords

EID: 61449207990     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260802018041     Document Type: Article

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