Building online brand communities: Exploring the benefits, challenges and risks in the Australian event sector

Journal of Vacation Marketing

Volumn 18, Issue 3, 2012, Pages 239-250

  Hede, Anne Marie ^a   Kellett, Pamm ^b  

^a VICTORIA UNIVERSITY   (Australia)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

Event marketing; online brand community; social media; Web 2.0

Indexed keywords

EID: 84863836980     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766712449370     Document Type: Article

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