How we relate to brands: Psychological and neurophysiological insights into consumer-brand relationships

Journal of Consumer Psychology

Volumn 22, Issue 1, 2012, Pages 128-142

  Reimann, Martin ^a   Castaño, Raquel ^b   Zaichkowsky, Judith ^c   Bechara, Antoine ^a,d  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b EGADE BUSINESS SCHOOL   (Mexico)

^c Department of International Economics and Management   (Denmark)

^d MCGILL UNIVERSITY   (Canada)

Author keywords

Close brand relationships; Consumer neuroscience; FMRI; Insula; Self expansion theory; Skin conductance

Indexed keywords

EID: 84857795412     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.11.003     Document Type: Article

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