Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers

Journal of Marketing

Volumn 73, Issue 4, 2009, Pages 82-96

  Melnyk, Valentyna ^a   Van Osselaer, Stijn M J ^b   Bijmolt, Tammo H A ^c  

^a UNIVERSITY OF WAIKATO   (New Zealand)

^b ERASMUS UNIVERSITY   (Netherlands)

^c UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Customer loyalty; Gender; Loyalty to company; Loyalty to employee; Self construal

Indexed keywords

EID: 67650155225     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.4.82     Document Type: Article

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