Building brand identity in competitive markets: A conceptual model

Journal of Product & Brand Management

Volumn 17, Issue 1, 2008, Pages 4-12

  Ghodeswar, Bhimrao M ^a  

^a ASIAN INSTITUTE OF TECHNOLOGY   (Thailand)

Author keywords

Brand identity; Brand loyalty; India

Indexed keywords

EID: 40749088890     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810856468     Document Type: Article

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