Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction-behavioral intentions relationship

Journal of Services Marketing

Volumn 25, Issue 3, 2011, Pages 165-175

  Jaiswal, Anand K ^a   Niraj, Rakesh ^b  

^a Indian Institute of Management   (India)

^b CASE WESTERN RESERVE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Customer loyalty; Customer satisfaction

Indexed keywords

EID: 79955934523     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041111129155     Document Type: Article

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