Emic and etic interpretations of engagement with a consumer-to-consumer online auction site

Journal of Business Research

Volumn 64, Issue 10, 2011, Pages 1060-1066

  Abdul Ghani, Eathar ^a   Hyde, Kenneth F ^a   Marshall, Roger ^a  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Business relationships; Community; Engagement; Online auctions; Social exchange

Indexed keywords

EID: 79959986976     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.10.009     Document Type: Article

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