Stakeholder marketing: theoretical foundations and required capabilities

Journal of the Academy of Marketing Science

Volumn 43, Issue 4, 2015, Pages 411-428

  Hillebrand, Bas ^a   Driessen, Paul H ^a   Koll, Oliver ^b  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^b INNSBRUCK UNIVERSITY SCHOOL OF MANAGEMENT   (Austria)

Author keywords

Capabilities; Conceptual paper; Marketing theory; Multiplicity; Networks; Stakeholder marketing

Indexed keywords

EID: 84930872464     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-015-0424-y     Document Type: Article

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