Relationship Governance in a Supply Chain Network

Journal of Marketing

Volumn 68, Issue 1, 2004, Pages 73-89

  Wathne, Kenneth H ^a   Heide, Jan B ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1642602972     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.68.1.73.24037     Document Type: Article

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