Broadening the paradigm of marketing as exchange: A public policy and marketing perspective

Journal of Public Policy and Marketing

Volumn 33, Issue 1, 2014, Pages 17-33

  Hill, Ronald Paul ^a   Martin, Kelly D ^b  

^a VILLANOVA UNIVERSITY   (United States)

^b Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

Ethics; Marketing as exchange; Public policy; Systems thinking

Indexed keywords

EID: 84901670255     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.13.023     Document Type: Article

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