Managing conflicting stakeholder interests: An exploratory case analysis of the formulation of corporate social responsibility standards in the Netherlands

Journal of Public Policy and Marketing

Volumn 29, Issue 1, 2010, Pages 52-65

  Ingenbleek, Paul T M ^a,b   Immink, Victor N ^b  

^a Marketing and Consumer Behavior Group   (Netherlands)

^b WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Corporate social responsibility; Legitimacy; Stakeholder identification theory; Stakeholder marketing; Standards

Indexed keywords

EID: 77953282735     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.29.1.52     Document Type: Article

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