Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market

European Journal of Marketing

Volumn 45, Issue 1, 2011, Pages 217-222

  Vargo, Stephen L ^a  

^a UNIVERSITY OF HAWAII   (United States)

Author keywords

Integration; Market system; Marketing theory

Indexed keywords

EID: 79551493693     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111095667     Document Type: Article

References (12)

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