"Foreseeing" marketing

Journal of Marketing

Volumn 63, Issue SUPPL., 1999, Pages 164-167

  Deshpandé, Rohit ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033458173     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1252109     Document Type: Article

References (5)

1. Deshpandé, Rohit (1983), "'Paradigms Lost': On Theory and Method in Research in Marketing," Journal of Marketing, 47 (Fall), 101-10.
2. _ and John U. Farley (1998), "Measuring Market Orientation: Generalization and Synthesis," Journal of Market Focused Management, 2 (3), 213-32.
3. Drucker, Peter F. (1954), The Practice of Management. New York: Harper & Row.
4. Lehmann, Donald R. (1997), "Some Thoughts on the Futures of Marketing" in Reflections on the Futures of Marketing, Donald R. Lehmann and Katherine E. Jocz, eds. Cambridge, MA: Marketing Science Institute, 121-36.
5. Webster, Frederick E., Jr. (1997), "The Future Role of Marketing in the Organization," in Reflections on the Futures of Marketing, Donald R. Lehmann and Katherine E. Jocz, eds. Cambridge, MA: Marketing Science Institute, 39-66.