Stakeholder marketing 2.0

Journal of Public Policy and Marketing

Volumn 29, Issue 1, 2010, Pages 97-102

  Chakravorti, Bhaskar ^a,b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b MCKINSEY AND COMPANY   (United States)

Author keywords

Brand engagement; Creativity; Decision making; Diversity; Incentives; Open innovation; Stakeholder marketing; Web 2.0

Indexed keywords

EID: 77953246418     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.29.1.97     Document Type: Review

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